The upcoming edition of the BEGE EXPO 2026 business exhibition, scheduled for November 25–26 at the Inter Expo Center in Sofia, promises to transcend the boundaries of a traditional B2B format by merging the gaming sector with the world of luxury, style, and show business. For the first time, the global giant FashionTV Gaming Group joins the event as an official partner. Thanks to this collaboration, visitors and exhibitors will witness a large-scale entertainment program, featuring glamorous runway shows, diamond parades, and exclusive appearances by international network personalities, including the widely recognized face of the brand, Ania J.
Alongside the global brand, the BEGE 2026 stage will showcase three established Bulgarian designer labels, each representing a distinct facet of local craftsmanship:
- ATELIER BANDEROL The fashion house from Karlovo, founded by designers Nikola Karadamyanov and Desislava Damyanova, will showcase its sophisticated formal silhouettes for both men and women. The brand boasts significant international acclaim, including winning the Grand Award at Qingdao Fashion Week in China earlier this year. Their collections frequently dress television hosts and contestants on popular Bulgarian shows such as The Chase and The Bachelor.
- Bran&Co. Established in 2024, this bespoke jewelry brand will elevate the artistic atmosphere with unique, handcrafted limited-edition pieces. Their custom creations have defined the stage presence of major music and showbiz icons, including Lili Ivanova, Preslava, Gery-Nikol etc.
- MIA TOUCHÉ Founded by designer Maria Radoslavova, this brand will introduce a contemporary aesthetic through its limited collections of leather accessories. The label focuses on experimental geometric shapes and flawless craftsmanship, transforming each piece into a bold statement of individual style.
The impact of the FashionTV partnership will extend beyond the exhibition halls of the Inter Expo Center to the official annual BEGE party.