BEGE 2025 once again brought the global gaming community to Sofia, confirming its role as a key meeting point for innovation, business development, and industry dialogue. Hosted at the Inter Expo Center, the event gathered international exhibitors, established brands, and emerging companies, all presenting forward-looking solutions across the gaming and entertainment sectors.
Highlights from the event:
The exhibition floor showcased a strong mix of long-term partners and new participants, creating valuable opportunities for networking, collaboration, and market expansion.
The Gaming StartUP Challenge continued to support fresh ideas and entrepreneurial talent, giving rising companies direct access to industry leaders and potential investors.
The Proximity Zone once again attracted significant attention, offering a live-streaming hub that amplified exhibitor visibility and audience engagement beyond the physical event space.
The BEGE Awards ceremony, held at the Black&White Club, honored excellence across multiple segments of the industry. The 2025 winners included:
ONLINE B2B CATEGORIES
- Online Game of the Year – Amusnet
- Online Platform of the Year – Bragg Gaming Group
- Online Provider of the Year – CT-Interactive
- Sports Betting Platform of the Year – Altenar
- Innovative Online Product of the Year – 7777 Gaming
- Esports Solution Tool of the Year – Oddin.gg
- Rising Star of the Year – The Better Platform
ONLINE B2C CATEGORIES
- Online Casino Operator of the Year – 8888.bg and Palms Bet
- Online Sports Betting Operator of the Year – Winbet Online
- Mobile App of the Year – Palms Bet
- Marketing Campaign of the Year – Winbet Online
- Loyalty Program of the Year – 8888.bg
- Customer Support Program of the Year – Alphawin and Winbet Online
- Rising Star of the Year – Casino.online
LANDBASED B2B
- Slot Machine of the Year – Amusnet
- Slot Game Product of the Year – Apex & IGT
- Casino Management System of the Year – IGT
- Live Game Product of the Year – Vermantia
- Jackpot System of the Year – Euro Games Technology (EGT)
- Innovative Product of the Year – Vermantia
LANDBASED B2C
- Slot Operator of the Year – Palms Merkur Casino
- International Casino Operator of the Year – GE Resorts EAD
- Customer Service Program of the Year – Palms Merkur Casino
- Marketing Campaign of the Year – Palms Royal Sofia Complex
INDUSTRY
- Social Impact Initiative of the Year – 8888.bg
- Visionary of the Year – Vladimir Dokov (Euro Games Technology) and Milen Ganev (7777 Gaming)
Alongside the exhibition, the Eastern European Gaming Summit (EEGS) provided a comprehensive conference program, bringing together regulators, operators, and experts to discuss key topics such as market evolution, compliance, technology, and responsible gaming.
The EEGS Affiliate Conference once again created a dedicated space for affiliate professionals and digital marketers to exchange knowledge, explore strategies, and build partnerships.
Additionally, the EEGS Masterclass delivered practical insights and specialized training, addressing important challenges within the industry.
BEGE 2025 reaffirmed its importance as a hub for innovation, partnerships, and knowledge exchange, continuing to shape the future of the gaming industry in the region and beyond.